About Us

Where timeless style meets cultural heritage

Soqo Clothing was born from a lifelong passion for fashion and a vision to bring something truly unique to the modern wardrobe.

Our founder’s journey began in 2003 with Cristallo Model, a boutique in Greenwich and later Camberwell, offering premium Italian labels such as Gucci, Versace, Cavalli, Hugo Boss and Ferragamo. For more than a decade, Cristallo Model introduced customers to refined European tailoring—until the rise of fast-fashion chains and the credit crunch forced its doors closed in 2016.

 

 

But a true love for style never fades. While travelling across Africa, our founder discovered an opportunity that would spark a new chapter: combining the rich patterns and prints of African textiles—Ankara, Adire and beyond—with the clean silhouettes of classic Western tailoring. The first experiment was simple yet striking: a pair of tailored trousers cut from African fabric, paired with a crisp white shirt and loafers. The pieces sold out instantly, proving there was a hunger for a brand that celebrated both tradition and modernity.

That idea became Soqo Clothing—a name inspired by a childhood nickname, symbolising authenticity and personal history. Today, we create premium garments that fuse Western design with African artistry. From signature T-shirts adorned with subtle tribal symbolism to smart-casual essentials, every piece is designed to stand out while remaining versatile.

Our Mission

To craft a fashion line that blends the elegance of Western tailoring with the vibrancy of African heritage, giving people access to distinctive, high-quality pieces they won’t find anywhere else.

Craftsmanship & Quality

All Soqo garments are produced in Istanbul, Turkey, in partnership with skilled manufacturers discovered at the IFCO exhibition. We chose Turkey for its impeccable craftsmanship, ethical standards and world-class fabrics—ensuring every item feels as good as it looks. Most of our pieces are made from 95% cotton and 5% elastane, offering softness, breathability and a perfect fit.

Who We Design For

Soqo Clothing is for everyone who values individuality, cultural depth and effortless sophistication. Whether you’re dressing for the office, a night out, or a special occasion, our clothes let you express a style that’s both global and timeless.

Looking Ahead

We’re more than a fashion label; we’re a bridge between worlds, telling stories through design. As Soqo grows, we remain committed to creating garments that respect tradition, embrace innovation, and inspire confidence in every wearer.